Focuses on carrying out a survey-- including how to formulate survey questions, steps that researchers must use when conducting the survey, and presentation of results in different formats appropriate to different audiences.
Provides detailed guidance for using focus groups, from developing the research questions with stakeholders, through training and recruiting moderators, and identifying and recruiting participants, to the logistics of conducting focus groups, and ultimately analyzing data and developing final reports. Fifteen appendices provide templates and examples of every part of the process.